FLIK Independent School Dining Celebrates 50th Anniversary with New Brand Identity
FLIK Independent School Dining, a division of FLIK Hospitality Group and leading provider of hospitality services among the world of private and independent school communities, announced today the launch of its new corporate brand identity. The new brand identity comes in tandem with the corporation’s 50th anniversary and a time of major reflection and celebration.
“While our name and core philosophy remain the same, we took the opportunity throughout the pandemic to reevaluate what is truly important to our students, families, and school communities,” said Ray Mulligan, Division President of FLIK Independent School Dining. “We refreshed our identity to more accurately reflect who FLIK is today and the true partnership we bring to our clients. We are here to empower a community of kindness through great food, with a focus on how we respect each other and our amazing planet.”
Founded in 1971 by Rüdiger & Julie Flik, FLIK Hospitality Group was built on the principles of great food, great service, and great people. FLIK’s culture is steeped in the tradition of culinary arts, health & wellness, with deep roots in the world of education. The company started in the kitchen of one school account in Connecticut and has grown over the years to boast a coast-to-coast presence.
“FLIK Independent School Dining has a long legacy fueling students; we are thrilled to be a part of the fabric that makes up each campus community,” said Scott Davis, CEO of FLIK Hospitality Group. “Throughout the last five decades, we’ve constantly adapted our business model to best meet the evolving industry, providing unique services, engaging programming, and never resting on our laurels.”
As a leading provider of culinary and nutrition-education services to independent and private schools, FISD prides itself on ensuring health and wellness are a top priority in the creation of every menu. Since the beginning, FLIK has put significant resources into putting a spotlight on nutrition even before wellness was a conversation in the industry. Today, our dietitians work hand-in-hand with the culinary team to provide delicious, nutritious food with made-from-scratch menus that support local and sustainable agricultural practices. With the rebrand, FISD is proud to announce several enhancements to its hospitality offerings:
- New, Innovative Culinary and Nutrition Education Programming: Customized nutrition education programs and creative, globally inspired menus provide students with exciting, digestible, age-appropriate information that promote, healthy, and sustainable lifestyles. By focusing on menus ripe with seasonal, locally sourced ingredients, offering unique tastings, implementing hands-on cooking classes, and other programming we can ensure students regularly explore new flavors and foods at school.
- Enhanced Sustainability Efforts: Ensuring a sense of respect for our planet takes hard work and dedication, both in the kitchen and through collaborative education campaigns with our clients to better support the local community. In addition to our current sustainability practices, FLIK is committed to implementing more hydroponic farms and on-campus community gardens, where space allows, and is enhancing menus leveraging more ingredients procured through local farms and regenerative farming.
- Continued Commitment to Diversity, Inclusion, and Belonging: Through dedicated leadership development and programming managed by FLIK Hospitality Group’s Diversity and Inclusion Action Council (DIAC), FLIK Independent School Dining will implement a structured training and learning platform to ensure an inclusive and accepting workplace. In collaboration with FLIK’s Entrepreneurial Council – a small group of impassioned employees dedicated to investing in and improving the employment cycle of Black associates from hire to retire – this programming will be available to all our school communities, parents, and students to create an environment where innovation thrives individuals’ values are integrated and respected.
“We have seen a seismic shift in the independent school community over the last few years, demands in the student, faculty and client experience has changed and our own associate expectations of what our brand stands for to a more meaningful result,” added Mulligan. “This rebrand is a huge milestone that speaks to where we’ve been as an organization and where we’re going in the future.”
About FLIK Independent School Dining
FLIK Independent School Dining, a division of FLIK Hospitality Group, is a leader in hospitality services, student dining, and nutrition education. Our delicious meals with a wellness-first approach are served to over 200 private and independent schools nationwide. Founded on the principles of great food, great service, and great people, FLIK Independent School Dining provides delicious, nutritious food with made-from-scratch menus that support local and sustainable agricultural practices.